These initiatives could melt the development of the

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The strength of the brand is the most powerful weapon to avoid a price war. But can be achieved by creating a brand is not an overnight enterprise needs for 10 years like a day to adhere to the branding, advertising, product development, innovation, dealer network construction and maintenance, which requires the jewelry business a lot of manpower, material inputs. In short, the jewelry business to do brand, long-term investment needs over time, the degree of difficulty is quite large. There is no long-term pay, difficult to work in a short period of time. enterprises should seize the opportunity to study the transformation and upgrading and channels sinking, do not change jobs. Experts warned the jewelry industry entrepreneurs, we must establish confidence in the current predicament faced by the industry is only temporary, the market, after the reshuffle, will definitely recover.

For the jewelry business, under the current market conditions, the market now is a breakdown of the market, jewelry business must find a point to focus on, starting from research and development, good product quality, new product introductions, product in a category on the new, unique, and do the fine. And increased marketing efforts, exhibitors, advertising, marketing team continue to make breakthroughs, so well-known brand of market segments. Therefore, an innovative enterprise, adhere to technological innovation, product innovation, marketing innovation is the way out of the jewelry business. These initiatives could melt the development of the industry, the closures forced corporate restructuring and upgrading However, the crack of the policy, the boss only mentioned a This view represents the main idea of most of the jewelry business. I believe that companies have a negative attitude towards the upgrading and restructuring has also led to a grim situation Many factories have the support to ride out the storm left to chance, in fact, if you do not upgrade, not transformation, closed down sooner or later.

experts also believe that this wave of closures is not entirely a bad thing, because the environment will force them to Therefore, the whole industry will have to face the pains of shuffling, but the long run, the closures are driving the growth of the jewelry industry. This time decorated enterprise closures, may also wish to be seen as Forced pressure from the outside, forcing product upgrades, forcing business transformation, forcing the Chinese jewelry industry to achieve industrial structure adjustment. our jewelry a considerable part of the ornaments enterprises Currently there are short-sighted focus on product development and investment in science and technology, in addition to technology and quality reasons, of our ornaments enterprises development another prominent crux of own brand serious deficiencies. But we see less than influential brand enterprises in China, which doomed the jewelry business in China is only at the lowest levels in the world market, profits can only be received by the last drop in the world jewelry industry profits.