2012年10月21日星期日

Jewelry shop Should profiteering operators , China jewelry

Related articles: jewelry store cheap strategy, I also very much agree, a forum analysis feasible. From last year, I began to consider, also tried a few categories of goods cheap sales. But the ultimate answer is not feasible, absolutely not feasible! But I do not exclude the same goods, slow pin jewelry price. I detailed examples of analysis. Jewelry supermarket can not be compared with ordinary department store supermarket. Jewelry with differences on commodity department store. I ask,supermarkets, eighty or ninety percent of the merchandise the same commodity perennial can sell, and sell well, consumers can repeat purchase, for example, to buy food, finished, delicious, and then buy this. After sometimes to the supermarket to buy this directly, I will not many examples, we think will understand. So you can engage in a low-cost strategy, you often buy something, always 8 dollars, but one day, you go to a supermarket you've never been, people kind of thing, you buy exactly the same, manufacturers are the same , sold in 5, what would you do? It is simple, you buy something will come here, or tell your friends. Different jewelry, in general, such as buy tall flowers, lost, and generally do not go to your shop to buy the same. Also, not like a supermarket, eighty or ninety percent of the merchandise to sell all year round, plus jewelry almost too many, difficult for consumers to 11 compared to eleven confirmation, who is nothing to do, ? Until you are ready to do this business. thesame kind of goods, outside the small beach, jewelry stores, jewelry stores sell more expensive than the small beach, the average consumer is not only that the quality of the goods does not really buy a small beach on the ratio, such a person, but less. Jewelry store customers are generally after a jewelry store, a spin, which jewelry is nice, like it, buy it. Instead of feeling which jewelry look good, then the city's jewelry store completes, to find the same cheap buy. Jewelry stores to talk about the new, faster. A good jewelry shop, to the feeling of the consumer, the consumer pass on the word-of-mouth should be a certain jewelry store goods are too beautiful to go to a certain jewelry store to see if there are no new goods. Instead of the jewelry store stuff is too cheap, we went up to buy. non-necessitiesjewelry. The jewelry's role is to bring beautiful. The other way round, can bring beautiful, the customer is willing to spend some money, if you can not bring pretty cheap, but also unwanted. There is a very Guan Jian, a commodity sold in the supermarket, the supermarket can immediately send a large number of goods, and jewelry stores line? The first flowers to sell can you dare hair one thousand? If the profits are to maintain a nice little thing, not immediately. How do you do? Hair the same goods, often down, your store does not have a bit of variety. We shop, do a relatively good-looking jewelry, (know, generally good-looking of the purchase price, plus 50 percent of our profits. Selling price will be higher), hanging in store, if you as a consumer, you feel nice about this product line jewelry store owner as long as it is enough. Expensive, you can not buy people to buy, and many people buy, the general jewelry stores targeted are Ms Amy. Not receive any care about the housewives. previouslyI think the East day said this low-cost strategy is not suitable for low-cost jewelry stores, jewelry stores such as less than $ 15, but after my long-term observation, I found that the low-cost strategy is not suitable for the same high-grade jewelry stores.affect the image of the high-end jewelry stores, think about your customer base.let your customers to doubt the quality of high-end jewelry. In the high-end jewelry stores should know that even the best quality hair accessories, can not afford to drill is impossible, but if it is cheaper to sell, drilled out, they would only say, no good cheap goods. thethird in the high-end jewelry store customer base is limited, small profit margins to sell more, the same is not equal. Cheap, they do not need and will not buy, customer needs, not because I like a hair ornament, because you buy another cheap hair accessories. Fourth, my face said jewelry store jewelry replacement cycle. In high-end jewelry stores give customers the feeling, a certain shop which jewelry is nice, but it is expensive, she would tell friends around a certain jewelry store that looks beautiful hair accessories, is too expensive If you need this kind of jewelry, must be very curious to see, yes, it is good to see, the people not Xiangui, bought around friends. And so that the customer is considering a few days, decided to go to the store to buy, and no more.general she will be very disappointed to go, or ask merchants, this product will not. Businesses no longer, she will be very disappointed to go the other jewelry stores to find once she think that pretty hair accessories. Without, another very cheap to buy forget. If the cheaper plans, to high-end jewelry store doing? In short, the low-cost strategy is not feasible for the jewelry store. Forum, who said previously, reasonable profits of the word good. I think that the reasonable profits is absolutely the only way to make money by jewelry stores. The same time maintain a reasonable profits, the same amount of goods with other jewelry stores, unsalable goods price down, this is a healthy functioning of the jewelry store should do.

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