The top jewelry own balance of the United States will not blindly expansion , Chinese jewelry

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When people in Shanghai Peninsula Hotel lobby the boutique store presence in the world's smallest Harry Winston (HarryWinston), viewing, would not have thought a few years after the brand of the world's largest flagship store also settled in Shanghai. Single-family building covers an area of 5800 square feet, like an emerald cut, dazzling stands in the new world of the heart. Harry Winston industry as the watch. Brand president and global chief executive Dena Fu (FrédéricdeNarp) more frankly in an interview, Harry Winston to the Forbidden City in Beijing exhibition, the reasons for today only then largest flagship store opened to Shanghai? deNarp: the past three years, we found that more and more mature guests came to the Harry Winston store consumer in London, New York, Paris, Las Vegas. Before our sales network in the United States and Japan are lined well, now it is time to large-scale presence in China. Many luxury brands in China early, around shop hopes to attract every potential consumers, but we do not like this, even in walking the opposite side: For top brands, shop the quantity and speed is secondary. deNarp: my spirit from Chinese customers who learned the bigger the better, they will always look forward to the things of the highest price. In fact, I was 17 years old, began to be interested in Asian culture, but also major in the Master of International Affairs relationship (Asian direction), the 18-year-old went to Japan, when it is most concerned about the market of the luxury goods sector. Compared to China and Japan, there are many subtle differences, such as in China, in addition to quality superior, people are more concerned about the size of the problem and ROI prefer jewelery, watches and clocks, as a kind of asset. They fancy like Lesotho, Lyon legendary large diamond was cut into three, the spread between the different markets. Harry Winston made products this adjustment? deNarp: the end of last year, a new series created to cater to this trend, called large diamond. You can find it becomes easier all-day wear and with the strong, the most critical of it as long as the $ 5,000 from. Although this is ten times higher than the general entry-level price of the jewelry brand, but we will not go down to the bottom line to plumb. After all, you walk into the Harry Winston flagship store, not because laze the afternoon doing nothing, but to be a prudent purchase. Britain to celebrate the Queen ascended the throne this year, organized by the 60th anniversary of In addition to the Hollywood stars, the royal family in the Middle East also like to buy their own fine jewelry Harry Winston birthday or the culminating moment of life. deNarp: This is a jewelry brand in the march to fashion any fashion brand in the jewelry into the era. The cross sometimes cause some confusion, I think that the focus is very important. Like myself, love diamond jewelry, perfume, accessories are not interested in Harry Winston, the beauty of their own balance, not speed and expansion affect. Next year we will shop in Hangzhou, four years may be open to Shenyang, Chengdu. However, the number of domestic stores up to 6-8, and will not exceed this figure.