Jewelery industry from the foundry to the industry gathering , Chinese jewelry

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a data concern: and other fast moving consumer goods, home appliances, automotive industry ads run on spending billions of dollars compared to the jewelry industry's advertising is very poor: the jewelry industry advertising about a year is just over one billion , even worse than the Queen a year advertising the amount invested. However, did not want to do in this industry is not brand enterprises: U.S. per carat, I DO, Zhao Yi Jewelry brands are the rise in recent years, but in the process of creation of the brand foreign to face strong competitors abroad internal price pressures facing homogeneous products, and how to get out of the road of a Chinese jewelry brand?

Sell their own brand premium? Jewelry enterprises in the process of industrial upgrading and branding is still faced with the problem? How to solve? Hope that the period to be able to give the answer. Futian District in Shenzhen local man named Shuibei, jewelery Area of this place is always busy, bustling. Throughout the year, jewelry buyers from across the country will be in centralized purchasing wholesale jewelry back to retail. Therefore With the the Chinese jewelry look Shenzhen, Shenzhen jewelry look Luohu, Luohu jewelry see Shuibei say. This sentence is not an exaggeration to show the location of the jewelry industry in China, Shenzhen Luohu and water shell jewelry jewelry industry gathering area in Luohu, gathered more than 2,000 local jewelry business, the 2011 Shuibei jewelry sales The scale of more than 100 billion yuan, accounting for more than 50% of the market share of Chinese jewelry. Its influence on the Chinese jewelry market just as much as the Huaqiang North's position in the Chinese electronics market.

an unacceptable reality: exquisite platinum necklace in the Shenzhen Shuibei, a design is not even selling your Tiffany or Cartier, a silver necklace. Although the Shenzhen Shuibei jewelry design, manufacturing, sales center has become, but due to the long-term brand building is ignored here, there is no one in the country-known jewelry brand, industrial patterns or at the wholesale level, with the Chinese jewelery Jewelry Trade Association Deputy Secretary-General History Kogaku saying is that the level of development of the jewelry industry in China is still relatively low, the industry needed upgrade. Forum recently concluded China's jewelry industry, Shenzhen jewelry industry people around the jewelry industry in China brand capital accumulation, cultural development and brand communications topics discussed Forum consistent view, China The jewelry industry has come to the stage of development, an urgent need to upgrade the brand to build China's well-known jewelry brand imminent.

The industrial exploration upgrades the Lu Li Hang, chairman of Shenzhen Jarno letter, from scratch, from a year apprentices, after 20 years of struggle to become Shenzhen Shuibei Jewelry Exchange the founder of the center, witnessed the course of development of the jewelry industry in Shenzhen. the late 80s of the last century, Sha Tau Kok, Shenzhen spontaneously appeared in the first batch of jewelry processing enterprises in China. As the world's three major jewelry center, part of the Hong Kong Jewelry processing commissioned enterprises in Shenzhen OEM development to 2002, gathered more than 100 jewelry processing enterprises, in addition to undertake the orders of the Hong Kong and Macao, but also for other parts of the country foundry. , Make a pot of gold jewelry enterprises in Shenzhen via Hong Kong and Macao foundry.