Watches - A whole New World of Fashion accessories.

Jordy and his father began to work together in serious on Ton Cobelens brand of watches. Jordy learned your trade, spending a year with Germany gaining first hand experience inside art of Horology-the art and/or skill of making clocks, watches or other devices for telling period. His experience started with learning to handle distributors and jewelers then expanded to every part of the watch industry.

TW Steel watches was the lure to bring Jordy into the watch business 100%, luring him from his other curiosity music. At the same time he was working with his father to develop his watch brand, he previously also founded his own music company JC Records. With the concept with TW Steel watches on the table Jordy turned his full attention to the watch business in 2005.

Believing inside potential of the TW Steel brand Jordy chose to head up TW Material and front the development in the TW Steel watch.

In early 2006 a Chinese manufacturer was paid to produce 400 each of 4 different designs that Ton and Jordy Cobelens had produced, just to see if there would be a market for a good larger format than was currently available. All of the prototypes sold in a few weeks through Dutch distributors of superb. There did seem to become a demand for the behemoth time period pieces. The demand hasn't been gender or age certain either. Men, women, young and old snatched up the TW Steel watches.

TW Material (The Watch in Steel) is a Cobelens' take on substantial, blingy timepieces. While not a luxury product they look that they cost up to ten times more than they do. With Dutch quality control, Japanese quartz movement, the expertise of Chinese manufacturing joined with the romantic rose and matt black in the Cobelens 45mm, 48mm or 50mm bezels provides illusion of a extravagance item.

The several prototype models quickly converted into 11, that have multiplied inside over 100 models available today. With the eye for design that Ton Cobelens has and the opening of offices within Thailand, Hong Kong together with Australia, the 100 models available could jump even higher.

With a distributor base that also includes names like Harrods involving London, Jordy Cobelens is looking towards seeing how far the crna can ride this wave of success by employing his brand on patio furniture from sunglasses to jewelry.

The TW Steel watch in not solely to blame for the young Cobelens achievements. There is his family and their financial backing up, parental guidance along along with the lessons learned from the prior failure of his fathers' now defunct Vanceur watch brand. There are also the contacts that his father developed through the years as a former representative and marketing consultant. Jordy's passion for the watch making industry and his entrepreneurial leadership at the helm has made it a family affair that has sky rocketed the TW Steel watch in the annals of watch history.
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